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This is the Secret Behind Soft and Shiny Dog Coats

Feed The Coat You Want To Stroke

Have you ever noticed how some dogs seem to glow? Their coats catch the light, feel silky smooth to the touch and somehow stay looking healthy year-round. Many dog owners assume it's down to breed, genetics or expensive grooming products.

 

But the truth is, one of the biggest factors influencing your dog's coat condition is what goes into their bowl. Healthy, glossy coats are built from the inside out, and certain nutrients play a much bigger role than most people realise. One simple food, packed with these coat-supporting nutrients, has become a favourite among dog owners looking to bring dull coats back to life. 

Air Dried Sardines Butterflied

Single Ingredient

No Additives

No Preservatives

Grain Free

Made out of just 100% actual Aussie wild caught Sardines. Packed with Omega 3 Fatty Acids for skin and coat regeneration which means our furry babies are always soft and cuddly.

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Free AU Shipping on orders with Ferguson's Taster Bag or $150+ spend

The Tiny Fish Behind Big Coat Results

The food we're talking about is sardines. While they may not look particularly glamorous, sardines are one of the most nutrient-dense foods you can add to your dog's diet.

 

 They're naturally rich in omega-3 fatty acids, which help support healthy skin and coat condition from the inside out. In fact, many dog owners start feeding sardines for the nutritional benefits but end up noticing something else first: a softer, shinier and healthier-looking coat.

 

That's because a glossy coat isn't just about what you put on your dog's fur. It's often a reflection of what's happening beneath the surface. By providing nutrients that support skin health, sardines help create the foundation for a coat that's smoother, softer and made for endless pats.

Dogs Love the Taste

Let's be honest. The healthiest food in the world won't do much if your dog refuses to eat it. Fortunately, most dogs go absolutely crazy for sardines. Their rich aroma and natural fish flavour make them highly appealing, even for fussy eaters.

 

Unlike powders, tablets or supplements that often need to be hidden in food, sardines are usually eaten with enthusiasm straight from the bowl. That makes them one of the easiest ways to add beneficial nutrients to your dog's diet. 

Recommended

5/5

Favourite treat

"Even my fussy dog loves these. Easy for them to eat, and I can break them up and stuff parts in a snuffle mat to keep them occupied for a while.
I started giving these daily alongside a predominantly fish diet and I have noticed an improvement in both dogs coats."

Kim

Verified Buyer

Perfect addition to dinner!!

"Our 2 kelpies love a crushed sardine sprinkled over their dinner, one was a bit of a fussy eater but since the introduction of a sardine, dinner time has been smooth. We add boiling water to the crushed sardine before adding the rest of the food so the flavour infuses through their whole feed. Never an empty bowl! Thanks guys!"

Elaine Powell

Verified Buyer

Easy Add to Daily Routine

Some health routines feel like a second job. Sardines aren't one of them. Simply add 1-2 sardines to your dog's meal each day or feed one piece right before bedtime.

 

No measuring powders, hiding tablets or remembering complicated schedules. It really is that easy. 

Dried For Your Convenience

Fresh sardines are nutritious, but they're also messy, smelly and require refrigeration. Tinned sardines often have additives (like salt which is not great for dogs) and still pretty messy to handle especially if you are travelling, camping or living with limited storage.

 

Ferguson's dried butterflied sardines are light, compact to store, completely shelf stable and ready to serve. 1 piece per day and watch it transform your dog's skin health. No mess, no cold storage required, no smell - just grab and feed! 

Thousands of Aussie Dog Owners Keep Reordering 

The true test of any dog treat isn't the first purchase. It's whether dog owners come back for more. Every month, thousands of Australian dog owners reorder sardines because they're easy to feed, dogs love the taste, and they fit seamlessly into a healthy daily routine.

 

We sold 1kg of Sardines every 3 hours last year. Real dog owners who order on repeat must mean that the sardines are doing their job in improving dog's skin & coat health.  When that many dog owners make sardines as part of their daily routine, it's not a gimmick. It must actually work. 

We're Proudly Australian Owned & Operated

We're not a faceless large corporate dog treat company. Ferguson's is an Australian owned and operated family business in Melbourne, Australia. Our warehouse is in Boxhill South in Victoria and every order is packed and shipped from here. Most orders are fulfilled within 1-2 business days, we have daily parcel pickups from Australia Post & our trusted couriers.

 

We treat our customers like how we would like to be treated, with friendly old fashioned customer service that aims to respond fast and find the best resolution to any issues with your order. Generous return & exchange policies if you find that your dog doesn't agree with any of our treats.

 

We are a dog treat brand that you can trust with your most loved members of your family.

 

Why should you choose
Ferguson's?

High Quality Dog Treats & Chews at the Best Prices serviced by friendly customer service. 

Free Shipping

Free AU shipping with any purchase containing a Taster Bag OR on any order of $150+

Money Back Guarantee

If your dog doesn't agree with our treatos, we provide hassle free returns & exchanges. See our Returns policy. 

Secure Online Payment

Secure easy payment with Debit, Credit Cards, & Paypal. 

Fast Dispatch

We fulfill orders daily from our warehouse in Boxhill South, Victoria.