Does Your Dog Have A Dry, Coarse Coat? Read This Before Buying Another Skin & Coat Supplement

If your dog's coat feels dry, coarse or lacks that healthy shine, you're not alone.

 

Many dog owners notice their dog's fur gradually becoming dull over time. It doesn't feel as soft as it used to. It tangles more easily. It looks flat in photos. And no matter how often you brush or bathe them, it never seems to regain that silky, glossy finish.

 

The first instinct for many owners is to buy another skin and coat supplement.

 

Fish oil, Powders, Chews and Tablets that you’d have to struggle to get your dog to ingest.

 

But before you spend money on another supplement that you’d have to pin your dog down to take, here’s something way better that your dog will gladly have. 

Healthy Coats Are Built From The Inside Out

A shiny coat isn't created by shampoo. It starts beneath the fur.


Your dog's skin is constantly growing and renewing itself, and producing a healthy coat requires the right nutrients. If those nutrients aren't present in their daily diet, the coat often reflects it.


That's why nutrition plays such an important role in coat condition.

The Tiny Fish Many Dog Owners Are Adding To Dinner

Instead of reaching for another supplement, many dog owners are choosing something much simpler.


Sardines.


These small fish are naturally rich in omega-3 fatty acids, high-quality protein and other nutrients that help support healthy skin and coat condition.


Rather than relying on synthetic ingredients, sardines provide these nutrients in a whole-food form that many owners prefer.

Air Dried Sardines Butterflied

Single Ingredient

No Additives

No Preservatives

Grain Free

Made out of just 100% actual Aussie wild caught Sardines. Packed with Omega 3 Fatty Acids for skin and coat regeneration which means our furry babies are always soft and cuddly.

Check availability

Free AU Shipping on orders with Ferguson's Taster Bag or $150+ spend

Feed The Coat You Want To Stroke

Have you ever met a dog whose coat feels unbelievably soft?


The kind of coat you can't stop patting.


While genetics certainly influence coat type, nutrition also plays a major role in how healthy a coat looks and feels.


Dogs receiving enough healthy fats are more likely to maintain soft, smooth and glossy coats than dogs whose diets lack these important nutrients.


Many owners begin feeding sardines for the nutritional benefits, only to notice one obvious change first.


Their dog's coat simply looks healthier.

Recommended

5/5

Favourite treat

"Even my fussy dog loves these. Easy for them to eat, and I can break them up and stuff parts in a snuffle mat to keep them occupied for a while.
I started giving these daily alongside a predominantly fish diet and I have noticed an improvement in both dogs coats."

Kim

Verified Buyer

Perfect addition to dinner!!

"Our 2 kelpies love a crushed sardine sprinkled over their dinner, one was a bit of a fussy eater but since the introduction of a sardine, dinner time has been smooth. We add boiling water to the crushed sardine before adding the rest of the food so the flavour infuses through their whole feed. Never an empty bowl! Thanks guys!"

Elaine Powell

Verified Buyer

Dogs Actually Love Them

Even the best nutrition won't help if your dog refuses to eat it.


Fortunately, that's rarely a problem with sardines.


Their natural aroma and rich flavour make them irresistible to many dogs, including fussy eaters. Unlike powders that need mixing or tablets that need hiding inside food, sardines are usually eaten enthusiastically straight from the bowl.

An Easy Habit That Takes Seconds

Supporting your dog's coat doesn't need to involve complicated routines.


Many owners simply add one or two air-dried sardines to their dog's daily meal or offer them as a nutritious treat after walks. 


That's it. No measuring. No mixing. No refrigeration.


Just an easy way to add natural omega-3s to your dog's diet every day.

Why Air-Dried Sardines?

Fresh sardines are incredibly nutritious, but they're also messy, require refrigeration and have a fast shelf life. 


Air-dried sardines offer the same whole-food nutrition in a convenient, shelf-stable format.


They're ready whenever your dog is.

Thousands Of Australian Dog Owners Have Made The Switch

More and more Australian dog owners are choosing whole foods over heavily processed supplements.


Not because supplements are always bad, but because they prefer feeding real, recognisable ingredients whenever possible.


For many, air-dried sardines have become a simple daily ritual.


An easy addition to dinner.


A treat dogs genuinely look forward to.


And one small habit that supports healthier skin and a softer, shinier coat over time.


If you're looking for a simple way to help support your dog's coat naturally, air-dried sardines are an easy place to start.
 

Air Dried Sardines Butterflied

$109.98
$90.00

Want to keep your dog's coat soft and shiny?

This is Air Dried Sardines. Made out of just 100% actual Aussie wild caught Sardines. Packed with Omega 3 Fatty Acids for skin and coat regeneration which means our furry babies are always soft and cuddly.

Ferguson’s Sardines are butterflied and then dried in small batches at 70 degrees Celsius. You'll start to feel the difference with their skin and coat after weekly feedings of our best selling Sardines. 

How many Sardines are there in

100g: 25 - 30 pieces ($0.68 c / piece) 
500g: 125 - 150 pieces ($0.36 c / piece) 

Size
Quantity

Why should you choose
Ferguson's?

High Quality Dog Treats & Chews at the Best Prices serviced by friendly customer service. 

Free Shipping

Free AU shipping with any purchase containing a Taster Bag OR on any order of $150+

Money Back Guarantee

If your dog doesn't agree with our treatos, we provide hassle free returns & exchanges. See our Returns policy. 

Secure Online Payment

Secure easy payment with Debit, Credit Cards, & Paypal. 

Fast Dispatch

We fulfill orders daily from our warehouse in Boxhill South, Victoria.